International entrepreneurial culture — Toward a comprehensive opportunity-based operationalization of international entrepreneurship
Professor in Management, Business School of the University of Glasgow
Επίκουρη Καθηγήτρια, Οικονομικό Πανεπιστήμιο Αθηνών
Associate Professor of Marketing, Clayton State University
Despite the abundance of international entrepreneurship studies, there is a need to develop valid measures of the international entrepreneurship construct. Based on prior conceptual studies, we contribute to the literature by advancing a scale of the international entrepreneurial culture (IEC) that considers opportunity-based behavior; and, aims to capture the overarching context of international ... Περισσότερα
Εθνική Τράπεζα της Ελλάδος
Purpose – Trust has proven to be a key variable in understanding and predicting consumer behavior in the self-service technology and e-commerce contexts. However, it has never been examined as a segmentation variable. This study seeks to investigate the possibility of using trust in two self-service bank channels: internet, and phone banking, to segment potential users of these channels.
Institute of Education, London, U.K.
The study investigates children's understanding of television advertising, with emphasis on differences between children of different ages (6- to 11-year-old children). Forty-two focus groups were conducted and grounded theory analysis was employed to discover, analyze, and discuss the findings and their implications. Findings suggest that children view advertising as more complex than has been ... Περισσότερα
Καθηγητής Μάρκετινγκ, Οικονομικό Πανεπιστήμιο Αθηνών
Επίκουρος Καθηγητής Μάρκετινγκ
This paper is concerned with the use of multiple stores by supermarket customers. It relates the number of stores patronized to a set of customer factors under a unifying theoretical framework emphasizing cost–benefit analysis. Respective hypotheses are tested in a large random sample. This study is a first attempt to empirically address the structure of multiple store patronage. It is ... Περισσότερα
Επίκουρη Καθηγήτρια, Πανεπιστήμιο Θεσσαλίας
Since the role of service quality for organisational survival and success is of outmost importance, its measurement is still receiving increased attention. SERVQUAL and its alternative measures, namely, SERVPERF, weighted SERVQUAL, and weighted SERVPERF, are the most widespread in the service-quality literature. Yet, research has not concluded regarding the relative superiority of any of these ... Περισσότερα
Assistant Professor, University of Alabama
This paper focuses on the relationship between the Marketing and Sales departments. A model which investigates the antecedents of the Marketing-Sales conflict in terms of market orientation and com-pany‘s strategy, as well as the consequences of this conflict in company performance was developed and tested. Based on data collected from both Marketing and Sales managers in 132 companies, the study ... Περισσότερα
Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece
Lecturer in Marketing, University of Glasgow
Purpose – This research seeks to accomplish two objectives: to extend the test of the functional relationship between store image attributes and customer satisfaction in the market environment of Greece; and to investigate the stability of the structural relationships between store image attributes and customer satisfaction across different customer groups.