ΑΡΘΡΑ
International entrepreneurial culture — Toward a comprehensive opportunity-based operationalization of international entrepreneurship
Πλακογιαννάκη Εμμανουέλλα
Aναπληρώτρια Καθηγήτρια
Παύλος Δημητράτος
Professor in Management, Business School of the University of Glasgow
Ειρήνη Βουδούρη
Επίκουρη Καθηγήτρια, Οικονομικό Πανεπιστήμιο Αθηνών
Γεώργιος Νάκος
Associate Professor of Marketing, Clayton State University
Despite the abundance of international entrepreneurship studies, there is a need to develop valid measures of the international entrepreneurship construct. Based on prior conceptual studies, we contribute to the literature by advancing a scale of the international entrepreneurial culture (IEC) that considers opportunity-based behavior; and, aims to capture the overarching context of international ... Περισσότερα
The Role of Customer Factors in Multiple Store Patronage: A Cost–Benefit Approach
Γεώργιος Μπάλτας
Καθηγητής Μάρκετινγκ, Οικονομικό Πανεπιστήμιο Αθηνών
Αργουσλίδης Παρασκευάς
Επίκουρος Καθηγητής Μάρκετινγκ
Σκαρμέας Διονύσιος
Επίκουρος Καθηγητής
This paper is concerned with the use of multiple stores by supermarket customers. It relates the number of stores patronized to a set of customer factors under a unifying theoretical framework emphasizing cost–benefit analysis. Respective hypotheses are tested in a large random sample. This study is a first attempt to empirically address the structure of multiple store patronage. It is ... Περισσότερα