ΑΡΘΡΑ
Transformational leadership as a mediator of the relationship between behavior-based control and salespeople's key outcomes: An initial investigation
Παναγόπουλος Νικόλαος
Επίκουρος Καθηγητής Μάρκετινγκ, Οικονομικό Πανεπιστήμιο Αθηνών
Δημητριάδης Σέργιος
Αναπληρωτής καθηγητής
Purpose – Two rather distinct lines of theory/research have emerged in the study of sales manager's effectiveness. The first focuses on the notion of sales force control systems (SFCS) while the second focuses on transformational leadership (TL) behaviors. To date, however, no theoretical or empirical attempt has been made to integrate these two mostly unconnected streams of research in a sales ... Περισσότερα
Investigating the “new product acceptance function” in Greek enterprises: The quality-accessibility relationship
Σαλαμούρα Μαρία
Λέκτορας Μάρκετινγκ (ΠΔ 407/80)
Βασίλης Αγγελής
Καθηγητής, Πανεπιστήμιο Αιγαίου
Ιωάννης Κεχαγιάς
Aναπληρωτής Kαθηγητής, Ελληνικό Ανοικτό Πανεπιστήμιο
Λυμπερόπουλος Κωνσταντίνος
Καθηγητής
Purpose – The purpose of this paper is to provide insights into the relationship between quality and accessibility, as selective influencing parameters of new product acceptance for Greek, fast moving, and consumer products.


Design/methodology/approach – The data for this study come from a mail questionnaire sent to 680 executives operating in Greek enterprises, by using a ...
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