ΕΚΔΟΣΕΙΣ
Product and Services Management
Παπασταθοπούλου Πολίνα
Έτος έκδοσης: 2006
Σελίδες: 280
Εκδόσεις: SAGE Publications Ltd
ISBN: 9781412908658

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product’s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination.

 

Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter's questions.

 

Product and Services Management is written for undergraduate and graduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

 

Table of Contents:

 

Product as an Economic Variable

  • Types of Product Decisions
  • Product Life Cycle and Marketing Strategy
  • Evaluation of Product//Service Portfolio
  • New Product//Service Development and Portfolio Models
  • Pre-Development Activities of New Products and Services
  • Development, Testing and Launching New Products and Services
  • Successful Adoption and Diffusion of New Products and Services
  • Identification and Revitalization of Weak Products and Services Evaluation of Weak Products//Services and Elimination Strategies
  • Organizational Arrangements for Developing, Managing and Eliminating Products and Services



Sample Chapters